Meet Chat, the new messaging app from WhatsApp, is launching in the United States on March 15.
The company says it’s targeting a niche audience: WhatsApp’s WhatsApp+ service for international users, as well as the WhatsApp Messenger platform for its own app.
“We know the WhatsApp platform is a key part of the user experience and we know the number of international WhatsApp users,” the company said in a blog post on Monday.
“We are introducing the new Messaging experience, the very first to use a new interface and features, for international WhatsApp messaging.”
This is not the first time a messaging app has been created for a global audience.
For example, Facebook’s Messenger for International users has existed for nearly three years, and the messaging app is available in all major languages in India, as of February 20.
Facebook’s messaging app for international messaging also launched earlier this year in India.
But Chat is different from Messenger.
Chat has an English version, and it’s being released on the desktop.
This is a “first for WhatsApp,” the startup said in its blog post.
The new app is more open and more user-friendly.
The new chat experience will allow users to ask questions, reply to messages, and even share files and photos.
The chat app is still in beta, so there will be a lot of user feedback.
But, the company added, “Messaging for WhatsApp+ is the only platform where you can talk and chat with people in real time.”
The company also revealed that it will begin rolling out the new app in its US stores on March 16, and its app in select Asian markets on March 19.